Welcome to the official website of the research project ‘The New Politics of Food and the Australian Media’.
This research is funded for 3 years (2014-2016) by the Australian Research Council’s Discovery Early Career Researcher Award (DECRA) scheme, and is based at the University of Tasmania in Hobart, Australia. Dr Michelle Phillipov explains the project in this short video.
This national study is the first of its kind in Australia. It investigates relationships between media, new cultural values about food, and new markets and marketing strategies for food products and experiences. We are experiencing a significant time of change, in which interest in the provenance of food and the ethics of food production and consumption–concerns once associated primarily with activist movements–are increasingly a focus of ‘mainstream’ media, including television cooking shows, cookbooks, advertising, news and online media.
From My Kitchen Rules to Maggie Beer, media touting the importance of ‘knowing where our food comes from’ are not only shaping ideas about what constitutes ‘good’ food, they are also influencing food industry trends. We will be interviewing a range of stakeholders, including food producers, food retailers, media production staff, reality TV show contestants and celebrity chefs, to find out more about how new relationships between the media and food industries are influencing public debate, consumer behaviours, corporate decision-making, and national policy.
This website will provide space for updates on the progress of the project, reports on the research findings, and opportunities for feedback on the research.